Atlanta, GA (Vocus) May 5, 2009

Equifax Inc. (NYSE:EFX) announced today an enhancement to its existing identity protection and credit monitoring products to include up to $ 1 million of identity theft insurance coverage*. The coverage provides reimbursement for certain out-of-pocket expenses related to identity theft for Equifax consumers.

All Equifax 3-in-1 monitoring products with insurance components (e.g. Equifax ID Patrol™, Equifax Credit Watch™ Gold with 3-in-1 Monitoring and FICO® Score) were automatically upgraded to up to $ 1,000,000 of identity theft insurance with no deductible; single bureau monitoring products with insurance components were upgraded to up to $ 25,000 of identity theft insurance with no deductible. Existing Equifax customers were also automatically upgraded to the new coverage applicable to their current product.

The enhanced identity theft insurance coverage included with Equifax’s products provides for direct reimbursement to consumers for out-of-pocket expenses, including lost wages, loan application fees, notary and certified mailing costs, long distance calls, and attorney fees. The identity theft insurance that is included with Equifax’s 3-in-1 monitoring products also provides reimbursement for losses resulting from unauthorized electronic funds transfers above those covered by one’s financial institution. Service guarantees, like those included with some identity theft protection products, are not insurance. Generally, these guarantees are applicable to incidences of identity theft related to defects in the product’s service or performance and do not provide direct reimbursement for actual expenses incurred by the customer.

“Identity theft is a real threat and consumers demanded real protection,” said Steve Ely, President, Equifax Personal Information Solutions. “Consumers may mistakenly believe that service guarantees are comparable to insurance and that they provide the same protection. The identity theft insurance coverage that is included with Equifax’s credit monitoring products is real insurance, not a service guarantee, and provides consumers with stetted reimbursement for covered losses.”

Equifax’s suite of identity protection and attributed monitoring products are contrive to help consumers protect the drive of their identity, take control of their credit and maximize their financial well being. For more information about Equifax and its credit monitoring products see http://www.equifax.com .

About Equifax, Inc. (http://www.equifax.com )
Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.

Customers have trusted Equifax for over 100 years to deliver innovative solutions with the highest integrity and reliability. Businesses – large and small – rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more. We empower individual consumers to understand their personal credit information, protect their identity, and maximize their financial well-being.

Headquartered in Atlanta, Georgia, Equifax Inc. employs approximately 7,000 people in 15 countries throughout North America, Latin America and Europe. Equifax is a member of Standard & Poor’s (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX. Equifax is a registered trademark of Equifax, Inc.

*Insurance underwritten by insurance company subsidiaries of AIU Holdings, Inc. For additional information, please visit http://www.aiuholdings.com . The description herein is a summary only. It does not include all term, condition and exclusions of the policies described. Please refer to the actual policies for complete details of coverage and exclusions. Coverage may not be uncommitted in all jurisdictions and is subject to actual policy language.

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, Vocus PRW Holdings, LLC. Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

More 3 Bureau Credit Monitoring Press Releases

San Diego, CA (PRWEB) August 25, 2005

ARMORPOINT, Inc. the leader and market innovator of Total Credit Management Solutions, announced today that it will offer to all customers free Identity Theft Insurance and a Free 3-in-1 Credit Report (Experian®, TransUnion®, Equifax®) with an active membership in ARMORPOINT’s Total Credit Management Service. ARMORPOINT, the creators of the first 3-bureau consumer credit management software application with integrated identity theft protection and credit monitoring, will provide each active user with a $ 25,000 identity theft insurance policy and a 3-in-1 credit report completely free.

ARMORPOINT is recognized as the leader in consumer credit management software and the creators of the first 3-bureau credit management software application, which provides consumers with an easy-to-use desktop tool for managing personal credit information, credit scores and securing identity. ARMORPOINT is the first company to provide a comprehensive software solution that integrates identity theft protection with credit management, credit monitoring and identity theft insurance. ARMORPOINT’s Total Credit Management (TCM) solutions provide consumers, who are actively in the market for a mortgage, with a one-stop service for credit reports, credit scores, credit score improvement, identity theft protection and credit monitoring.

ARMORPOINT’s free offer will expand to include multiple markets later this year. The goal is to help consumers rebuild good credit, manage existing credit and protect their credit from identity theft. The Company’s Total Credit Management products are designed to help consumers increase and manage credit scores for new homes purchases, refinance or other personal loans. ARMORPOINT’s software is specifically designed to eliminate the guess work of comprehending credit reports and credit scores, and educate consumers on specific actions that are impacting their personal credit.

ARMORPOINT is the first company to deliver co-branded consumer credit management and identity theft protection solutions directly to consumers through real estate professionals and lenders of all sizes. ARMORPOINT’s products and services are exclusively offered through channel partners, real estate agents, lenders, mortgage brokers and software resellers. The Company has designed its products and services to help organizations increase lead conversion rates, customer loyalty and bottom-line revenue.

About ARMORPOINT

ARMORPOINT is the leading provider of Integrated Total Credit Management products, offering 3-Bureau Credit Management Software, Credit Monitoring, 3-Bureau Credit Analysis, Identity Theft Detection, Identity Theft Protection and Personalized Education. ARMORPOINT’s patented approach uniquely simplifies the complexities of the 3 major credit reports and integrates them into an easy-to-use software application that enables total control and enhanced security protection. The Company provides best-in-class software and services that help consumers control their financial future and secure personal information from identity fraud. For more information please see http://www.armorpoint.com.

© 2005 ARMORPOINT, Inc. PO BOX 2017, San Marcos, CA 92079. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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